The Pesticide Safety Education Program Reaches a 50-Year Milestone

Tuesday, October 7th, 2014


Lawrence, KS (PRWEB) September 15, 2014

Today scientists with the Weed Science Society of America (WSSA) joined with the American Phytopathological Society (APS) and the Entomological Society of America (ESA) to recognize the 50-year anniversary of the national Land-Grant University Pesticide Safety Education Program. Although the program has evolved over the past 50 years, it remains the focal point for pesticide safety education throughout the United States.

The Pesticide Safety Education Program (PSEP) had its genesis in 1964 to enhance pesticide label compliance and to develop the first training manuals. In the early years, the program was under the direction of each Land-Grant University’s Cooperative Extension Program and was supported by the U.S. Department of Agriculture (USDA). In 1970, USDA passed the safe-use education torch to the newly created U.S. Environmental Protection Agency (EPA), which concentrated especially on safety issues on the farm and in other occupations.

In 1978, EPA classified the first 12 restricted-use pesticides (RUPs). Applicators were required to demonstrate competency to apply RUPs, and Pesticide Applicator Training (as PSEP was then called) served as the primary developer and deliverer to inform and educate on safe pesticide use.

The reach of the Pesticide Safety Education Program has expanded greatly over the years. There are many more RUPs, and many states now require whole categories of users to be certified, even if they do not apply RUPs. Examples include certification of hired applicators, public employees and those treating schools or aquatic environments. In fact, an estimated 40% of certified applicators in the U.S. today do not apply RUPs.

Though it once focused predominantly on the education of applicators controlling agricultural pests, PSEP now teaches applicators working in urban, natural, industrial and other settings. It provides training to those who control weeds, insects, disease-causing organisms, rodents and other pests in forests, structures, turf, ornamentals, rights-of-way, aquatic areas, and other important and sometimes unique “sites.” These include food manufacturing and processing establishments, interior plantscapes, pet grooming, pools, public health, seed treatment, sewers, water sanitation, wood preservation and more. In addition, PSEP impacts more than one million pesticide users in the general public who apply pesticides in their homes and on their lawns, gardens, ornamentals and pets.

Last year, approximately 900,000 certified applicators in the U.S. applied pesticides or supervised their use. Many more individuals who did not require certification sold, transported, stored, mixed, applied, disposed or were otherwise involved in the life-cycle management of pesticides. To reach all these audiences, PSEP and its not-for-profit partners provided in-person and on-line training sessions, distance education, manuals, brochures, presentations and videos. Today you can surf the web for pesticide safety education in any state to locate resources developed by PSEP. These resources promote safe handling of pesticides and protection of applicators, workers, the general public, beneficial organisms and the environment.

Everyone benefits from a strong national Pesticide Safety Education Program – the general public, the registrants whose products’ availability depends on safe use, the applicators who must be competent in the safe use of pesticides, the expanded network of trainers educated by PSEP and the regulatory agencies that enforce the law.

The recognition this program deserves is often muted, due to the increasing number of organizations and initiatives that erroneously equate pesticide safety education with promoting pesticide use. On its 50th anniversary, the WSSA, APS and ESA salute the Pesticide Safety Education Program in the Land-Grant Universities and in the territories for its many efforts to protect human health and the environment, as society continues its ongoing battle against pests.

About the Weed Science Society of America

The Weed Science Society of America, a nonprofit scientific society, was founded in 1956 to encourage and promote the development of knowledge concerning weeds and their impact on the environment. The Society promotes research, education and extension outreach activities related to weeds, provides science-based information to the public and policy makers, fosters awareness of weeds and their impact on managed and natural ecosystems, and promotes cooperation among weed science organizations across the nation and around the world. For more information, visit http://www.wssa.net.

About the American Phytopathological Society

The American Phytopathological Society (APS) is a nonprofit, professional scientific organization. The research of the organization’s slightly less than 5,000 worldwide members advances the understanding of the science of plant pathology and its application to plant health. For more information, visit http://www.apsnet.org.

About the Entomological Society of America

The Entomological Society of America (ESA) is the largest organization in the world serving the professional and scientific needs of entomologists and people in related disciplines. Founded in 1889, ESA today has more than 6,000 members affiliated with educational institutions, health agencies, private industry and government. Members are researchers, teachers, extension service personnel, administrators, marketing representatives, research technicians, consultants, students and hobbyists. For more information, visit http://www.entsoc.org.







Motives Cosmetics Reaches One Million Followers On Instagram In Just One Year

Sunday, September 14th, 2014


Greensboro, North Carolina (PRWEB) September 09, 2014

Motives Cosmetics, @motivescosmetics, reached a major milestone this past Friday achieving what L’Oreal, CoverGirl, Estée Lauder and Lancôme combined have not – surpassing one million followers on Instagram. What’s more impressive is that this feat was the result of a well-crafted plan created by Motives founder Loren Ridinger just one year ago.

“We couldn’t be happier crossing this monumental threshold of one million Instagram followers so quickly,” Loren Ridinger said enthusiastically. “My goal was to connect with women as well as beauty influencers who visualize Motives as an elite product and brand that is accessible to everyone.”

In celebration, for 12 hours this past Saturday, Motives Cosmetics gave away 12 top-selling products each hour to 12 loyal followers during its ‘Thanks-A-Million Flash Giveaway’. From noon to midnight on Instagram, these top-selling products were given away based upon gorgeous ‘million dollar looks.’

What makes this achievement more significant is that Motives is the first company to achieve this status on an organic level without the help of a media or branding agency. Socially connecting to people through beauty influencers like Naomi Giannopoulos, @Vegas_Nay; Maryam Maquillage, @maryamnyc; Elizabeth Marino, @elymarino; Ellarie Noel, @ellarie; Denise Sanchez, @makeupbydenise; and Teni Panosian, @tenipanosian as well as hundreds more allows everyone to experience the glamorous yet practical nature of Motives by seeing pictorials and videos created by these beauty icons.

“I call this team of beauty influencers the Motives Mavens through whom, along with hundreds of other beauty authorities, we are exponentially connecting with more than 10 million beauty lovers.”

It’s not just Motives’ followers that have increased. As a result of Ridinger’s social media prowess, Motives Cosmetics’ social sales have increased dramatically as well. This is consistent with a recent report released by research firm L2, http://www.l2thinktank.com/research/instagram-2014 wherein Instagram boasts the highest conversion rate from browser to shopper.

“We consider ourselves pioneers of social selling and no one does it better than Motives Cosmetics,” said JR Ridinger, President & CEO of Motives’ parent company, Market America | SHOP.COM. “Having surpassed industry giants in terms of social following and customer engagement, Motives will soon pass them in terms of revenue through ongoing social commerce initiatives that only Loren can envision and execute. She turned selfies into sales – can’t wait to see what’s next.”

La La Anthony, actress and entrepreneur, is also thrilled with the achievement as she and Loren created Motives for La La to address the cosmetics needs of women of all skin tones. Now, with over one million followers, their goal of making everyone feel beautiful is clearly becoming a reality.

“Less than a year ago, Motives Cosmetics had less than 2,000 Instagram followers and now we have over one million,” said La La Anthony. “We are so thankful to all those who have fallen in love with the versatile color palettes and rich formulas of Motives and who have helped us hit this amazing accomplishment!”

Loren and La La personally thanked their followers and posted video messages on Instagram within moments of hitting the one million mark:

http://instagram.com/p/skaIOJjkvE/?modal=true (Loren)

http://instagram.com/p/skiGEijkrZ/?modal=true (La La)

“There is so much more to come with Motives Cosmetics, including an upcoming contest to spotlight all the ‘one-in-a-million’ women out there – so everyone should follow @motivescosmetics so you don’t miss out,” said Loren. “And take a look at this quick Motives video while you’re there, http://instagram.com/p/skvIxDDkvL/?modal=true. Thank you so much to all of our followers for helping Motives become one-in-a-million!”

All Motives products are available now through http://www.motivescosmetics.com

ABOUT MOTIVES® BY LOREN RIDINGER

Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit MotivesCosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at LorensWorld.com.

To stay connected with Motives Cosmetics, follow us on:

Instagram: @motivescosmetics

Facebook: https://www.facebook.com/MOTIVESCOSMETICS

Twitter: @motives

Google+: https://plus.google.com/u/0/b/118074179119818521722/+MotivescosmeticsbyLorenRidinger/posts

YouTube: https://www.youtube.com/officialmotives

Pinterest: http://www.pinterest.com/motivesbeauty







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