Organic Natural Cosmetics

Anaheim, CA (PRWEB) May 01, 2015

Jusuru International has been awarded the prestigious 2015 DSA Ethos Award for the successful repositioning of its flagship nutritional supplement, Liquid BioCell™ Life, and the relaunch of its company brand with a new name, new logo, new packaging, new products, and new messaging.

The DSA Ethos Awards are designed to identify and promote programs that serve as examples of direct selling at its best.

“DSA congratulates Jusuru International for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “This program is an excellent example of the creativity and innovation that continue to drive our industry.”

Jusuru International was launched in 2010 with its flagship product called Jusuru Life Blend, formulated with a patented, highly-bioavailable liquid collagen matrix, resveratrol, and 13 antioxidant phytonutrient fruits. Backed by numerous industry awards and multiple clinical trials, Life Blend improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles from the inside-out without cosmetic injections, decrease dryness without the use of topical moisturizers, and reduce the enzyme that can make skin age. Users experience dramatic results and the company’s revenue has grown consistently at an exceptional rate since inception.

“We decided to reposition our flagship product as the hi-tech, highly-advanced, patented, award-winning nutraceutical that it is, build the brand as the premier joint health supplement and a state-of-the-art nutricosmetic, and expand the market to new target audiences. It’s an honor that the Direct Selling Association recognizes the success of our launch with the Ethos Award,” said Asma Ishaq, Jusuru’s president.

Jusuru International relaunched its company and its brand in 2014 with a new name, new logo, new packaging, new products, and new messaging, all targeted to reach new markets.

NAME, LOGO, AND PACKAGING. Jusuru Life Blend was renamed Liquid BioCell ™ Life, based on the patented liquid collagen matrix, and along with this change came a new trademarked logo and new packaging that would position the product as a science-based nutraceutical. A “drop” element was custom designed for the new logo, with the outer drop characterizing the Liquid, the “b” representing BioCell, and the inner red drop defining the functionality of the product working from the “inside-out”.

NEW PRODUCTS. With a formulation containing resveratrol and 13 antioxidant phytonutrient fruits, Liquid BioCell™ Life is targeted to meet the needs of the 50+ baby boomer market.

The dramatic clinical and user results regarding the skin benefits of Liquid BioCell™ identified a yet unmined opportunity among a younger female audience, ages 40 – 50, wanting to look younger and ages 25 – 35 wanting to stay looking young. In response to a growing nutricosmetic market, forecasted to accelerate exponentially to $ 4.24 billion, Jusuru launched Liquid BioCell™ Skin, positioning it as a proprietary nutricosmetic with Liquid BioCell™, ceramides, collagen-boosting extracts, and 14 antioxidant phytonutrient-rich fruits.

Additionally, the company developed its Hello Beautiful App to coincide with the new product launch, allowing consumers to take before and after pictures to measure results that are time and date stamped and properly formatted to share on social media.

A new clinical study came to the conclusion that Liquid BioCell™ can protect the connective tissue of the musculoskeletal system and enhance recovery from intense exercise, illustrating promising new applications in sports nutrition, a market forecasted to grow 83% by 2019. Liquid BioCell™ Sport was launched in September, 2014 as a cutting-edge nutraceutical that fuels physical and mental performance, promotes joint and muscle fitness, and boosts recovery in one proprietary formula with Liquid BioCell™, BCAAs, L-carnitine, 9 antioxidants, and unique performance-enhancing extracts. Liquid BioCell™ Sport is NSF Certified for Sport.

NEW MESSAGING. The company’s main website, Jusuru.com, was redesigned with a fresh, modern feel to better champion the product, attract new target markets, and convey the company’s scientific message in a visual, easy-to-understand format. The website is also designed with 7 targeted microsites, including LiquidBioCell.com, which allow the company’s salesforce to send prospects to targeted areas of interest.

To maintain professional brand integrity of the day-to-day marketing by its independent representatives, Jusuru also launched a highly-advanced marketing system called the Jusuru Media Center. The Media Center gives access to a complete library of professionally branded and customizable videos, audios, presentations, ecards, social media posts, catalogs, brochures, flyers, invites, banners, and more, and allows for measuring results.

RESULTS. Jusuru International’s patented, award-winning nutraceutical, Liquid BioCell ™, was successfully relaunched, and the initiatives have given the company’s independent representatives the vehicles to catapult their businesses and expand their market base, resulting in a 217% increase in sales.

ABOUT JUSURU INTERNATIONAL

Jusuru International was launched out of the science behind Liquid BioCell™, a new generation of nutraceuticals for joints, skin, and cellular health. Backed by 37 clinical studies, 7 US and international patents, and numerous industry awards, Liquid BioCell™ has been making its mark in the multi-billion dollar anti-aging industry. With over 20 years of R&D expertise and a scientific leadership team educated at Harvard, Princeton, Cornell, and Rice, their laboratories have been providing quality custom manufacturing services to the dietary supplement industry since 1994, and meet the most stringent quality standards governing the production of nutraceutical and pharmaceutical products. Their facility, occupying over 150,000 square feet, is a cGMP compliant facility following the current good manufacturing practices set forth by the US Food and Drug Administration. It is certified by three 3rd party auditors, the Natural Products Association, NSF and NSF for Sport ®, and holds a drug manufacturing license issued by the State of California Food and Drug Branch.

ABOUT DIRECT SELLING ASSOCIATION

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. In 2013, U.S. direct sales were more than $ 32.7 billion with nearly 16.8 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to represent the product/service of a company they voluntarily choose. The cornerstone of the Association’s commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership in the Association. For more information on direct selling, DSA and its Code of Ethics, please visit DSA’s website, http://www.dsa.org.

CONTACT INFORMATION:

Jusuru International, Inc.,

http://www.jusuru.com

1250 N. Red Gum St., Anaheim, CA 92806

(714) 678-1600 / Email: press(at)jusuru(dot)com

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Bridgewater, NJ (PRWEB) April 13, 2015

Trademark Offering

The trademark offering represents the word mark, Algae Farm®, its logo, and an extensive list of goods and services that it may represent. Historically, the original registration filing application was submitted May 8, 2009. Its first use in commerce occurred July 22, 2011 followed quickly by the registration approval on October 11 that same year. This is a significant achievement. Algae Farm is the first trademark documented by the USPTO covering this technology.

The logo combines the two words to make only one word, “AlgaeFarm”, with “Algae” in green and “Farm” in blue. A diamond is placed above the word and is divided by a curved band, part of which is in green and the other part in blue, all with black shadows.

In addition, the trademark includes a list of goods and services representing six US Classes (001, 005, 006, 010, 026, 046) and one International Class (001 – Primary Class). In short, the list includes usage diversification for:

Chemical usage in industry and science, including the biochemical and chemical industries, the fields of oil exploration and production, and fuel/storage tank additives
Emollient usage as an ingredient in manufacturing cosmetics, toiletries, and pharmaceuticals
Functionalized silicones for use in the manufacture of personal care and cosmetic compositions
Perfluorinated chemical compounds prepared synthetically for use in the manufacture of cosmetics and pharmaceuticals
Non-chemical bio-fertilizers

Algae Industry Facts

The algae industry is an unstoppable global force with its worldwide fully sustainable and low impact economy. It is developing a new range of third generation applications as bioenergy, biofuels, and bio-based products. Algae can be cultivated to produce a variety of products for large to small markets. The 2014 global algae contributory market was estimated to be in excess of $ 7 billion.

Algae is a sustainable resource of biomass and oils for fuel because the plants produce and store energy in the form of oil more efficiently than any other known natural or engineered process. As with renewable aviation fuels, the algae vehicle fuel alternative is a “drop-in” replacement, which means it chemically mimics the properties of petroleum-based gasoline. In addition, green gasoline could be used at any blend level, in any gasoline engine. The US Navy and Air Force, as well as the world’s leading airlines, purchase and consume significant quantities of algae-based fuels annually.

Algae can be turned into bio-based products, such as plastics, pharmaceuticals, and industrial chemicals. Because protein and carbohydrate are produced by algae, it can be turned into health foods rich in omega-3s, as well as stockfeed for cattle, sheep, pigs, poultry and fish.

In the United States, many commercially minded algae researchers, algae producers, and equipment companies are focusing on new algae farming and indoor biomanufacturing opportunities for higher value products like nutraceuticals, cosmetics, feeds, food, ingredients, and bioplastics.

Algae Benefits

Some of algae’s many benefits include daily harvesting, high biofuel yields, consumption of CO2, wastewater purification, energy production, and farming multiplicity from ponds to photobioreactors to fermenters. Its promising long-term sustainability is credited primarily to the various methods of cultivation used on an algae farm.

The Algae Farm trademark (Registration #4038939) auction will run from noon May 13th to noon May 15th, 2015. Bidders may register for the auction and view specific details about the trademark at http://www.ipauctions.com.

About IpAuctions™

IpAuctions™ is the leading online auction firm specializing in the worldwide sale of intellectual property assets. The 14 year old firm has a proprietary international database of over 10,000 IP attorneys, corporate buyers, and venture capitalists. For more information about this sale or other intellectual property sales, please contact Brian Seamone by calling (908)-595-2106.

Ann Arbor, MI (PRWEB) February 14, 2014

Global public health organization NSF International has launched the NSF Cosmetics and Personal Care Program in response to growing concerns from consumers and retailers regarding adulteration, mislabeling and counterfeiting issues. The new program provides auditing, training, product testing, claim substantiation and certification services developed by NSF to enable manufacturers to improve the quality and safety of their products and retailers to strengthen the oversight of their cosmetic and personal care suppliers.

The NSF Cosmetics and Personal Care Program addresses the needs raised by new legislation, retailer-prohibited chemical lists and manufacturing-related quality issues which have driven rapid changes to the $ 300 billion global cosmetics and toiletries market. Consumer safety concerns also have fueled this need. In fact, a recent independent study conducted on behalf of NSF found that 48 percent of consumers are concerned about the quality and safety of personal care products. To help address these concerns, NSF International developed the NSF Cosmetics and Personal Care Program, which includes:

Good Manufacturing Practice (GMP) Auditing: This program meets the growing demand for third-party verified compliance to cosmetic manufacturing GMP quality standard ISO 22716, which is recognized worldwide and mandated by European regulations. It also encompasses U.S. Food and Drug Administration (FDA) guidance criteria for cosmetic production, laboratory controls and customer complaint handling, which is essential for cosmetics imported into the United States. Manufacturers earn a graded audit that retailers use to qualify and set standards for their suppliers, and that serves as a baseline for continual improvement.

Bundled Audits for Food, Personal Care and Dietary Supplements: Many facilities produce ingredients for multiple product categories spanning food, cosmetics and dietary supplements, each of which has its own set of specific quality and safety guidelines. NSF perform audits to multiple schemes and labeling requirements including dietary supplement GMPs, food safety schemes benchmarked under the Global Food Safety Initiative, ISO 9001 and ISO 14001 in addition to cosmetic GMPs. This eliminates audit redundancy and disruption to production operations while reducing costs.

Testing: This includes testing to verify label claims including “free from” substances like Bisphenol A (BPA), PABA (p-Aminobenzoic acid), sulfates, parabens and many others. NSF also screens cosmetics for contaminants to verify their safety and quality. This is in addition to substantiating compliance to regulations in Europe and the U.S. (e.g. Proposition 65). Label reviews and physical, chemical and performance characteristic comparisons against national brands are also available for retailers that have concerns regarding their private label cosmetics and personal care product lines.

Product Certification: NSF certifies cosmetics to widely accepted programs, including the EPA’s Design for the Environment (DfE) program, which verifies that cosmetic products and ingredients do not contain chemicals of concern such as known carcinogens or reproductive and developmental toxicants. NSF International also certifies cosmetics to either the USDA National Organic Program (NOP) or the American National Standard for personal care products containing organic ingredients (NSF/ANSI 305) via NSF’s sister company QAI. These programs are important to safety-minded consumers in particular as a recent independent study conducted on behalf of NSF found that 44 percent of consumers prefer products that are independently tested and certified.

Training and Consulting: NSF provides GMP training for professionals who are involved in manufacturing and distributing cosmetic and personal care products so they can stay apprised of the changing regulatory landscape and best practices in supply chain quality. Those professionals who know how to conduct gap analyses and identify regulatory noncompliances before they become an issue will add value to the manufacturing process, and also help minimize safety and quality risks. NSF can also provide expert consulting to evaluate a cosmetic manufacturing quality and safety system, help facilities resolve complex quality problems or guide companies through the proper procedures for responding to FDA warning letters.

“The cosmetics industry is becoming increasingly scrutinized as consumers seek safer products and retailers step up to meet this demand,” said Casey Coy, Manager of NSF International’s Cosmetics and Personal Care Program. “With this new program, NSF International has applied 70 years of technical and scientific expertise to develop specialized auditing, testing and certification programs that support retailers in improving their supply chain oversight and cosmetic safety. This program also helps manufacturers demonstrate compliance to retailer requirements and U.S. and European regulations.”

To learn more about the NSF Cosmetics and Personal Care Program, please contact Casey Coy at cosmetics(at)nsf(dot)org or +1 734-904-2995.

Media Contact: To schedule an interview with an NSF cosmetic or personal care expert, contact Kelly Ingerly at media(at)nsf(dot)org or +1 734-827-6850.

About NSF International: NSF International is an independent global organization that writes standards, and tests and certifies products for the food, water, health sciences and consumer goods industries to minimize adverse health effects and protect the environment (nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF International is a Pan American Health Organization/World Health Organization Collaborating Center on Food Safety, Water Quality and Indoor Environment.

NSF International’s Cosmetics and Personal Care Program provides auditing, ingredient and product testing and certification, and training and education for the cosmetic and personal care industries throughout the entire product lifecycle. NSF International developed the only accredited American National Standard for personal care products containing organic ingredients (NSF/ANSI 305) and provides verification of cosmetic and personal care ingredients to the Environmental Protection Agency’s Design for the Environment (DfE) program.