Organic Natural Cosmetics

Greensboro, North Carolina (PRWEB) September 09, 2014

Motives Cosmetics, @motivescosmetics, reached a major milestone this past Friday achieving what L’Oreal, CoverGirl, Estée Lauder and Lancôme combined have not – surpassing one million followers on Instagram. What’s more impressive is that this feat was the result of a well-crafted plan created by Motives founder Loren Ridinger just one year ago.

“We couldn’t be happier crossing this monumental threshold of one million Instagram followers so quickly,” Loren Ridinger said enthusiastically. “My goal was to connect with women as well as beauty influencers who visualize Motives as an elite product and brand that is accessible to everyone.”

In celebration, for 12 hours this past Saturday, Motives Cosmetics gave away 12 top-selling products each hour to 12 loyal followers during its ‘Thanks-A-Million Flash Giveaway’. From noon to midnight on Instagram, these top-selling products were given away based upon gorgeous ‘million dollar looks.’

What makes this achievement more significant is that Motives is the first company to achieve this status on an organic level without the help of a media or branding agency. Socially connecting to people through beauty influencers like Naomi Giannopoulos, @Vegas_Nay; Maryam Maquillage, @maryamnyc; Elizabeth Marino, @elymarino; Ellarie Noel, @ellarie; Denise Sanchez, @makeupbydenise; and Teni Panosian, @tenipanosian as well as hundreds more allows everyone to experience the glamorous yet practical nature of Motives by seeing pictorials and videos created by these beauty icons.

“I call this team of beauty influencers the Motives Mavens through whom, along with hundreds of other beauty authorities, we are exponentially connecting with more than 10 million beauty lovers.”

It’s not just Motives’ followers that have increased. As a result of Ridinger’s social media prowess, Motives Cosmetics’ social sales have increased dramatically as well. This is consistent with a recent report released by research firm L2, http://www.l2thinktank.com/research/instagram-2014 wherein Instagram boasts the highest conversion rate from browser to shopper.

“We consider ourselves pioneers of social selling and no one does it better than Motives Cosmetics,” said JR Ridinger, President & CEO of Motives’ parent company, Market America | SHOP.COM. “Having surpassed industry giants in terms of social following and customer engagement, Motives will soon pass them in terms of revenue through ongoing social commerce initiatives that only Loren can envision and execute. She turned selfies into sales – can’t wait to see what’s next.”

La La Anthony, actress and entrepreneur, is also thrilled with the achievement as she and Loren created Motives for La La to address the cosmetics needs of women of all skin tones. Now, with over one million followers, their goal of making everyone feel beautiful is clearly becoming a reality.

“Less than a year ago, Motives Cosmetics had less than 2,000 Instagram followers and now we have over one million,” said La La Anthony. “We are so thankful to all those who have fallen in love with the versatile color palettes and rich formulas of Motives and who have helped us hit this amazing accomplishment!”

Loren and La La personally thanked their followers and posted video messages on Instagram within moments of hitting the one million mark:

http://instagram.com/p/skaIOJjkvE/?modal=true (Loren)

http://instagram.com/p/skiGEijkrZ/?modal=true (La La)

“There is so much more to come with Motives Cosmetics, including an upcoming contest to spotlight all the ‘one-in-a-million’ women out there – so everyone should follow @motivescosmetics so you don’t miss out,” said Loren. “And take a look at this quick Motives video while you’re there, http://instagram.com/p/skvIxDDkvL/?modal=true. Thank you so much to all of our followers for helping Motives become one-in-a-million!”

All Motives products are available now through http://www.motivescosmetics.com

ABOUT MOTIVES® BY LOREN RIDINGER

Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit MotivesCosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at LorensWorld.com.

To stay connected with Motives Cosmetics, follow us on:

Instagram: @motivescosmetics

Facebook: https://www.facebook.com/MOTIVESCOSMETICS

Twitter: @motives

Google+: https://plus.google.com/u/0/b/118074179119818521722/+MotivescosmeticsbyLorenRidinger/posts

YouTube: https://www.youtube.com/officialmotives

Pinterest: http://www.pinterest.com/motivesbeauty

Related Organic Cosmetics Press Releases

Ann Arbor, MI (PRWEB) February 14, 2014

Global public health organization NSF International has launched the NSF Cosmetics and Personal Care Program in response to growing concerns from consumers and retailers regarding adulteration, mislabeling and counterfeiting issues. The new program provides auditing, training, product testing, claim substantiation and certification services developed by NSF to enable manufacturers to improve the quality and safety of their products and retailers to strengthen the oversight of their cosmetic and personal care suppliers.

The NSF Cosmetics and Personal Care Program addresses the needs raised by new legislation, retailer-prohibited chemical lists and manufacturing-related quality issues which have driven rapid changes to the $ 300 billion global cosmetics and toiletries market. Consumer safety concerns also have fueled this need. In fact, a recent independent study conducted on behalf of NSF found that 48 percent of consumers are concerned about the quality and safety of personal care products. To help address these concerns, NSF International developed the NSF Cosmetics and Personal Care Program, which includes:

Good Manufacturing Practice (GMP) Auditing: This program meets the growing demand for third-party verified compliance to cosmetic manufacturing GMP quality standard ISO 22716, which is recognized worldwide and mandated by European regulations. It also encompasses U.S. Food and Drug Administration (FDA) guidance criteria for cosmetic production, laboratory controls and customer complaint handling, which is essential for cosmetics imported into the United States. Manufacturers earn a graded audit that retailers use to qualify and set standards for their suppliers, and that serves as a baseline for continual improvement.

Bundled Audits for Food, Personal Care and Dietary Supplements: Many facilities produce ingredients for multiple product categories spanning food, cosmetics and dietary supplements, each of which has its own set of specific quality and safety guidelines. NSF perform audits to multiple schemes and labeling requirements including dietary supplement GMPs, food safety schemes benchmarked under the Global Food Safety Initiative, ISO 9001 and ISO 14001 in addition to cosmetic GMPs. This eliminates audit redundancy and disruption to production operations while reducing costs.

Testing: This includes testing to verify label claims including “free from” substances like Bisphenol A (BPA), PABA (p-Aminobenzoic acid), sulfates, parabens and many others. NSF also screens cosmetics for contaminants to verify their safety and quality. This is in addition to substantiating compliance to regulations in Europe and the U.S. (e.g. Proposition 65). Label reviews and physical, chemical and performance characteristic comparisons against national brands are also available for retailers that have concerns regarding their private label cosmetics and personal care product lines.

Product Certification: NSF certifies cosmetics to widely accepted programs, including the EPA’s Design for the Environment (DfE) program, which verifies that cosmetic products and ingredients do not contain chemicals of concern such as known carcinogens or reproductive and developmental toxicants. NSF International also certifies cosmetics to either the USDA National Organic Program (NOP) or the American National Standard for personal care products containing organic ingredients (NSF/ANSI 305) via NSF’s sister company QAI. These programs are important to safety-minded consumers in particular as a recent independent study conducted on behalf of NSF found that 44 percent of consumers prefer products that are independently tested and certified.

Training and Consulting: NSF provides GMP training for professionals who are involved in manufacturing and distributing cosmetic and personal care products so they can stay apprised of the changing regulatory landscape and best practices in supply chain quality. Those professionals who know how to conduct gap analyses and identify regulatory noncompliances before they become an issue will add value to the manufacturing process, and also help minimize safety and quality risks. NSF can also provide expert consulting to evaluate a cosmetic manufacturing quality and safety system, help facilities resolve complex quality problems or guide companies through the proper procedures for responding to FDA warning letters.

“The cosmetics industry is becoming increasingly scrutinized as consumers seek safer products and retailers step up to meet this demand,” said Casey Coy, Manager of NSF International’s Cosmetics and Personal Care Program. “With this new program, NSF International has applied 70 years of technical and scientific expertise to develop specialized auditing, testing and certification programs that support retailers in improving their supply chain oversight and cosmetic safety. This program also helps manufacturers demonstrate compliance to retailer requirements and U.S. and European regulations.”

To learn more about the NSF Cosmetics and Personal Care Program, please contact Casey Coy at cosmetics(at)nsf(dot)org or +1 734-904-2995.

Media Contact: To schedule an interview with an NSF cosmetic or personal care expert, contact Kelly Ingerly at media(at)nsf(dot)org or +1 734-827-6850.

About NSF International: NSF International is an independent global organization that writes standards, and tests and certifies products for the food, water, health sciences and consumer goods industries to minimize adverse health effects and protect the environment (nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF International is a Pan American Health Organization/World Health Organization Collaborating Center on Food Safety, Water Quality and Indoor Environment.

NSF International’s Cosmetics and Personal Care Program provides auditing, ingredient and product testing and certification, and training and education for the cosmetic and personal care industries throughout the entire product lifecycle. NSF International developed the only accredited American National Standard for personal care products containing organic ingredients (NSF/ANSI 305) and provides verification of cosmetic and personal care ingredients to the Environmental Protection Agency’s Design for the Environment (DfE) program.